A custom wordmark built around the double-o as the memorable detail. More magazine cover, less typed logo.
Jayden de Roo / DerooStudio
Digital presence for people who want to be taken seriously.
I design and build websites that make a business feel sharper, clearer, and more worth trusting. Strategy, taste, motion, and code in one focused process.
- Focus
- Web presence
- Method
- Strategy, design, code
- Output
- Client-ready sites
What this becomes
A site with a stronger job than “look, I know tools”.
DerooStudio is for businesses and founders who know their online presence could be sharper. The work is not just putting sections on a page. It is deciding what should be said, how it should feel, and how to make it live without losing taste.
Wordmark studies
Make the name behave like a masthead, not a menu label.
The strongest direction: readable, editorial, and ownable. Deroo carries the craft, Studio behaves like a disciplined imprint.
A compact mark for favicon, avatar, document covers, and social crops. It makes the identity portable.
Offer shape
Three ways I can move a project forward.
Website rebuilds
From outdated site to a focused, memorable web presence with structure, motion, copy, responsive polish, and deployment.
AI-assisted production
Using AI systems as a serious production layer: faster exploration, sharper iteration, and fewer repetitive tasks.
Digital direction
Helping businesses decide what their online presence should say, how it should feel, and what it needs to convert.
Selected directions
Not a gallery. A signal of how I think.
Fast, high-taste redesign previews for local service businesses, built to turn outdated credibility into a sharp first impression.
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